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Isson Eye Wear - An Hommage to Bauhaus

Isson an Australian avant-garde eyewear brand - "where 1920’s Weimar Germany meets the future", that is how the founder Federici describes her frames.
Inspired by the international design movement Bauhaus, a movement which encouraged a radical experimentation in architecture and the applied arts, Isson’s SS11/12 collection sees their highly individualised, character-driven aesthetic converge with Bauhaus’ ideology of design simplicity. Such a marriage of function and form has resulted in intelligent eyewear designs set to premiere at Offsight 11, before being unleashed on Europe’s influential optical event SILMO.
Now stocked in 13 countries with a growing list of international optical boutiques at hand, you’re sure to discover why Italian optometrists refer to Isson as the Australian Mikli… quite a feat for the small, Paddington based eyewear brand.
While Isson designs maintain function and form in mind, they have become synonymous with the definition of character present in each of the designs. “Each piece requires its own set of rules,” said Federici.
Named after key Bauhaus founders/designers Walter, Hermann, Ludwig, Gertrud, Gustav, Anni, Benita, Martha, Helene, Gunta, Ida, this season’s styles feature vintage Italian and Japanese acetates, in pearlescent light reflecting finishes such as tortoiseshell, fleckle, rocks and layered acetates, which house silk threads and metal shavings.
Isson’s SS11/12 collection arrives in store this September and will be available exclusively to a select group of optical boutiques.

Friday, 16.09.2011
23:45 (Cet)

 
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