Qompendium is an evolving and ever-changing platform for philosophy, art, culture and science, represented by a series of print publications: magazines, books and monographs. Furthermore, it is enriched by a gallery concept, a work shop and a fast-moving online portal.
Andrew is a founder and principal consultant at Morris Hargreaves McIntyre, the leading audience focus consultancy. He works with forward-thinking arts organisations, both large and small, in the UK and internationally.
In he past 5 years, Andrew has worked with over thirty Museum Directors, Artistic Directors and CEOs to guide their organisations through his innovative Move on Up programme to help them become truly vision-led and audience-focused.
He played a key role in the development of Culture Segments, the first arts sector-specific segmentation system based on deep-seated cultural values and beliefs rather than just behaviour and attitudes. Culture Segments has now been widely adopted in the UK, USA, New Zealand, Australia, Brazil, Germany, Turkey and China.
Disillusioned by Orthodox Arts Marketing, deeply suspicious of the rush to impersonal CRM systems and wary of anyone hailing social media as the cure-all, Andrew is, instead, focused on how we can build genuine, rich, rewarding human relationships between audience members, artists and our institutions.
Andrew McIntyre will lead a workshop at the MuseumNext Conference.