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Nike Collection

Inspired by a match that moved the world and a tribute to the 1998 Brazilian National Team. From the medal stands to the street, here comes the brand new Nike collection.

Sunday, 24.01.2010
17:45 (Cet)

 
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Nike Apparel
Inspired by a match that moved the world, the N98 Track Jacket stands for “National 1998,” notably paying tribute to the 1998 Brazilian National Team. The N98 design takes off from the debut Brazilian team kit by Nike, tapping the classic zip-front track jacket’s deep heritage as a true icon of sport style. The Nike Sportswear team has made it a signature piece for spring, integrating it throughout the line, including creating a premium version for NSW Collection with Gore Windstopper fabric, laser-cut bonded RiRi zippers and reflective film across the back piping.

The fit is flexible and easy to wear. Built with double knit fabric, flat knit ribs, and true-fitting shoulders. From flat knit rib collar and cuffs, bonded seams, to double-welded, zippered pockets. The finish is effortlessly comfortable, with inner seams and pockets built with the same refined finish as the outside. The stripe is from medal stands to the street, the look of the N98 has been worn by the best in sport for over a decade.

Nike Foot wear
At Nike, innovation is a process of creating new spaces in which to address athletes’ needs and improve their performance. When considering how Nike Sportswear could enhance the post-match experience for athletes, the footwear design team adopted a cut-the-weight, lose-the-bulk mindset gleaned from performance football boot design to arrive at a new technical innovation—Torch. . Torch is a lightweight, moisture-managing, supremely comfortable three-layer textile. The outer layer features a visually stunning, protective diamond pattern that holds its shape and won’t crease at stress points like traditional materials. The middle layer offers a lightweight structural element that stands up to a post-match cool-down or an active day around town. The inner layer provides moisture-managing breathability to keep the foot cool and allow for a period of rest after a game.

Torch has also been integrated into several classic Nike silhouettes for Spring/Summer 2010. The Air Max BW Gen II, Air Force 1 and Air Maxim 1 all get the Torch treatment, as well as technical enhancements such as welded uppers and natural motion soles. The Air Max BW Gen II was originally introduced in 1991 and has been a cult favorite of runners and sneakerheads ever since.

What may not be apparent upon first view of the Air Max BW Gen II is the Nike Considered design principle of its construction. Based on the idea of modularity, the Torch Air Max has been developed so that numerous mid-sole models from the Air Max family can easily be integrated into the production line, eliminating waste and inefficiency.





 
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