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Sofia Design Week 2010 Exhibition

More or Less Exhibition is a group presentation organized by Vassil Iliev – one of the main curators of Sofia Design Week. Participants include the Kesselkramer advertising agency, journalist Andrew Losowsky, artists and designers Thomas Mailaender, Daniel Eatock, Francois Nouguies, and Helmut Smits.

Wednesday, 09.06.2010
10:45 (Cet)

 
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The key exposition this year conveniently and sustainably gathers the works of six artists, who are more or less connected with design. The common theme is their sense of humor and penchant for not taking themselves too seriously. All of them approach design in a comprehensible way and are fully invested in figuring out how much it is worth, literally and metaphorically.

More or Less Exhibition is a group presentation organized by Vassil Iliev – one of the main curators of Sofia Design Week. Participants include the Kesselkramer advertising agency, journalist Andrew Losowsky, artists and designers Thomas Mailaender, Daniel Eatock, Francois Nouguies, and Helmut Smits.

Helmut Smits, multidisciplinary visual artist, the Netherlands
Helmut Smits works in the field of product design, as well as with sculptures and installations. His registered trademark is his unique sense of humor that comes through in each of his creations. Among the examples (which can be seen at the exhibition) are an artificial flower that acts like a real one and sheds its leaves, a shirt whose stripes are perfectly drawn with a ballpoint pen, and a great video in which Helmut starts a fire only with objects found in IKEA. The idea for the whole More or Less exhibition started from Helmut’s principle of work, so we simply had to invite him to the opening – and thankfully he is coming.

Kesselkramer, advertising agency, The Netherlands
They will hold an „active exhibition“: during the forum on June 6, Eric Kessels will present Jennifer Skupin’s concept „Do А Plastic Bag“, a small personal way to address the glut of discarded bags by not trashing some of them but instead transforming them into something worth keeping with the help of imaginative design. This will be the focus of the KesselsKramer workshop on June 7 at the Sofia Art Gallery. The results from the workshop will be directly transfered to the exhibition hall.

Daniel Eatock, designer and artist, U.K.
Daniel Eatock lives between London, Sao Paulo and Venice. He is mostly a graphic designer, but much of his work counts as art (like his series of „Car Alarm Dance“ videos). He takes photographs of serendipitous moments when the idea and the humor matter more than glitzy aesthetics. Daniel will participate in the exhibition with a collection of alternative renditions of the classic „No Smoking“ sign. All signs can be downloaded from his website and used free of charge. His collection remains open to additions.

Thomas Mailaender, artist, France
First, Thomas makes terribly funny things. Second, he is a French multimedia artist who is very much into sculptures and installations these days. His favorite thing is to document humanity’s grotesque moments, which also contain something grandiose. One of his works for the exhibition consists of staging every possible tourist pose in front of an erupting volcano. Another work unfolds his vision for financial welfare.

Andrew Losowsky, journalist and writer, U.K./U.S.A.
Andrew is mad about independent magazines – he has devoted one blog and two marvelous books to them. He is also one of the curators of Colophon - the world’s largest summit for independent magazines. In Sofia Andrew will exhibit objects that are… well, more or less magazines: a T-shirt-magazine, wallet-magazine, giant poster-magazine and other extremely bold publications that break the boundaries between media and art. They are part of Andrew’s personal collection and have been exhibited in Milan under the name “Objects as Magazines”.

Francois Nouguies, artist, France
Francois is a classic example of a multidisciplinary artist who works primarily with video, art and videoart. He teaches film and video classes in France and spends a large chunk of his time in Bulgaria, too. In the More or Less Exhibition, Francois participates with Mirror, Mirror on the Lap… – a series of portable ceramic computers with mirror screens.





 
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