We at Qompendium receive quite a number of emails and brand notifications on an hourly basis. But it is look books like this one that we keep on our desks and enjoy, regardless of the product or the brand itself.

Dear brands, please make more effort in printed look books along with all the digital ones. Create collectibles. Support graphic design. Enhance your brand brochures.

Here is one example of how it is done: Levi’s Vintage Clothing digs deep into the Levi’s Archives to reproduce iconic garments from bygone eras. For Spring 2013, Levi’s Vintage Clothing pays tribute to the golden era of the American Hot Rod, and the sharply dressed car owners and spectators who sported Levi's. In addition to releasing the collection of Hot Rod inspired jeans and Sportswear, Levi's Vintage Clothing presents a collection of vintage photography, special events and collaborations initiated by the brand.

Perfume or parfum is a mixture of fragrant essential oils or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent." The odoriferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources.

Perfumes have been known to exist in some of the earliest human civilizations, either through ancient texts or from archaeological digs. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.

At the age of twelve, Coco Chanel was handed over to the care of nuns, and for the next six years spent a stark, disciplined existence in a convent orphanage, Aubazine, founded in the twelfth century. From her earliest days at Aubazine, the number five had potent associations for Chanel. Aubazine had been founded by Cistercians, a Catholic order who placed great emphasis on numerology. The number five was especially esteemed as signifying the pure embodiment of a thing, its spirit, its mystic meaning. The paths that led Chanel to the cathedral for daily prayer were laid out in circular patterns repeating the number five.
Her affinity for the number five co-mingled with the abbey gardens, and by extension the lush surrounding hillsides abounding with cistus, a five-petal rose. Cistercians, an ancient monastic order of Catholicism, derived the name of their order from this flower.
In 1920, when presented with small glass vials of scent numbered 1–5 and 20–24, for her assessment, she chose the sample composition contained in the fifth vial. Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a fragrance with modern innovations: "I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck."