Qompendium is an evolving and ever-changing platform for philosophy, art, culture and science, represented by a series of print publications: magazines, books and monographs. Furthermore, it is enriched by a gallery concept, a work shop and a fast-moving online portal.


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camera, hasselblad, canon, win win

Branding, Marketing

From Kwanon to Canon
Posted
Friday, 24.05.2013

One thing is more than clear that we as a publishing company must deliver quality above all and when it comes to images and production high resolution quality is the killing argument. When we are on the run from cities to cities, from events to parties and from one interesting site to another we always wanted a small pocket, super zoom camera with a big sensor of its very kind. And here it is, a Canon 1000 Ixus HS - the love of our team, which we are also giving away. But first check out our little summary on Canon and the logo development of the company, which we find very interesting.


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look books

Branding, Marketing

Look Book: Levi’s Vintage
Posted
Monday, 08.04.2013

We at Qompendium receive quite a number of emails and brand notifications on an hourly basis. But it is look books like this one that we keep on our desks and enjoy, regardless of the product or the brand itself.

Dear brands, please make more effort in printed look books along with all the digital ones. Create collectibles. Support graphic design. Enhance your brand brochures.

Here is one example of how it is done: Levi’s Vintage Clothing digs deep into the Levi’s Archives to reproduce iconic garments from bygone eras. For Spring 2013, Levi’s Vintage Clothing pays tribute to the golden era of the American Hot Rod, and the sharply dressed car owners and spectators who sported Levi's. In addition to releasing the collection of Hot Rod inspired jeans and Sportswear, Levi's Vintage Clothing presents a collection of vintage photography, special events and collaborations initiated by the brand.

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chanel 5, persians, kimberly lloyd, karl lagerfeld,

Branding, Marketing

Perfume from the Persians
Posted
Monday, 22.10.2012

Perfume or parfum is a mixture of fragrant essential oils or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent." The odoriferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources.

Perfumes have been known to exist in some of the earliest human civilizations, either through ancient texts or from archaeological digs. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.


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chanel number 5 numerology branding coco

Branding, Marketing

Five
Posted
Sunday, 21.10.2012

At the age of twelve, Coco Chanel was handed over to the care of nuns, and for the next six years spent a stark, disciplined existence in a convent orphanage, Aubazine, founded in the twelfth century. From her earliest days at Aubazine, the number five had potent associations for Chanel. Aubazine had been founded by Cistercians, a Catholic order who placed great emphasis on numerology. The number five was especially esteemed as signifying the pure embodiment of a thing, its spirit, its mystic meaning. The paths that led Chanel to the cathedral for daily prayer were laid out in circular patterns repeating the number five.
Her affinity for the number five co-mingled with the abbey gardens, and by extension the lush surrounding hillsides abounding with cistus, a five-petal rose. Cistercians, an ancient monastic order of Catholicism, derived the name of their order from this flower.
In 1920, when presented with small glass vials of scent numbered 1–5 and 20–24, for her assessment, she chose the sample composition contained in the fifth vial. Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a fragrance with modern innovations: "I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck."

Branding, Marketing

In good times we build up reserves which we then consume during harder times. This is a very strong recipe for sustainable success.

 

All eyes on Victorinox and Mr. Alain Hospenthal giving an insight on design repositioning, licensing deals, workforce retention and qualitative projects.

Steve Jobs

 

Any democracy depends on a free healthy press. We need to secure the news gathering organizations and editorial boards. I don't want to descend into a nation of bloggers. I think we need editorial more then ever.

 

Watch complete interview here.

Branding, Marketing

Focus & Simplicity

 

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
Steve Jobs

Video

Epic Panasonic Advertisement

Panasonic Corporation (パナソニック株式会社, Panasonikku Kabushiki-kaisha?), formerly known as Matsushita Electric Industrial Co., Ltd. (松下電器産業株式会社, Matsushita Denki Sangyō Kabushiki-gaisha?), is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics.

Branding, Marketing

America was built by Makers

 

America was built by makers – curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At Ted@MotorCity, Make magazine publisher Dale Dougherty says we're all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites.

Watch video here.

Branding, Marketing

America was built by Makers
Posted
Monday, 07.02.2011

America was built by makers – curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At Ted@MotorCity, Make magazine publisher Dale Dougherty says we're all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites.

Dale Dougherty is a technology and publishing enthusiast, who founded MAKE magazine and created the world's largest DIY festival, Maker Faire.

America was built by makers – curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At TED@MotorCity, MAKE magazine publisher Dale Dougherty says we're all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites.

Watch video here.

Branding, Marketing

Data-driven Journalism is the Future

 

Data-driven journalism is the future, says the inventor of the Internet Tim Berners-Lee and urges reporters should be hunting for stories in datasets.

 

Read full article on Guardian.

Branding, Marketing

Data-driven Journalism is the Future
Posted
Tuesday, 21.12.2010

Data-driven journalism is the future, says the inventor of the Internet Tim Berners-Lee and urges reporters should be hunting for stories in datasets.

Sir Timothy John "Tim" Berners-Lee, (born 8 June 1955, also known as "TimBL"), is a British engineer and computer scientist and MIT professor credited with inventing the World Wide Web, making the first proposal for it in March 1989.

Read full article on Guardian.

Branding, Marketing

Capitalism’s Short-Term Profit Trade-Off Myth

 

Some believe "conscious capitalism" is too idealistic and can’t compete in the marketplace with pure-profit companies. But when you work from a higher purpose you unleash greater degrees of commitment, loyalty and creativity in the workplace.

 

Video: Watch John Mackey, CEO of Whole Foods Market, explain his thesis on Think Big.

Branding, Marketing

Posted
Friday, 26.11.2010

Some believe "conscious capitalism" is too idealistic and can’t compete in the marketplace with pure-profit companies. But when you work from a higher purpose you unleash greater degrees of commitment, loyalty and creativity in the workplace.

 

Video: Watch John Mackey, CEO of Whole Foods Market, explain his thesis on Think Big.

Branding, Marketing

What is a Time Bank?

 

Time Bank is a platform where groups and individuals can pool and trade time and skills, bypasing money as a measure of value. It is baded on the premise that everyone in the field of culture has something to contribute and that it is possible to develop and sustain an alternative economy by connecting existing needs with unacknowledged resources. And the good news? They open their very first store in New York.

Branding, Marketing

What is a Time Bank?
Posted
Sunday, 07.11.2010

Time Bank is a platform where groups and individuals can pool and trade time and skills, bypasing money as a measure of value. It is baded on the premise that everyone in the field of culture has something to contribute and that it is possible to develop and sustain an alternative economy by connecting existing needs with unacknowledged resources. And the good news? They open their very first store in New York.


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max factor, beauty, estee lauder, revlon, polish

Branding, Marketing

Homage Maximilian Faktorowicz
Posted
Monday, 18.10.2010

Max Factor & Company is a cosmetics company, founded during 1909 by Maximilian Faktorowicz (1877–August 30, 1938), Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for 0 million dollars. Presently, the Max Factor name is a popular brand of Procter & Gamble Co., which purchased the company in 1991.

After emigrating to the America in 1904 Max Factor moved his family and business to Los Angeles, California, seeing an opportunity to provide made to order wigs and theatrical make-up to the growing film industry. Besides selling his own make-up products he soon became the West Coast distributor of Leichner and Minor, two leading theatrical make-up manufacturers.

In the early years of the business Factor personally applied his products to actors and actresses. He developed a reputation for being able to customize makeup to present actors and actresses in the best possible light on screen. Among his most notable clients were Ben Turpin, Gloria Swanson, Mary Pickford, Pola Negri Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Judy Garland. As a result virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.

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Branding, Marketing

Estée Lauder

 

If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing.

Branding, Marketing

Quote: Estée Lauder
Posted
Monday, 13.09.2010

If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing.

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Branding, Marketing

Ayn Rand

 

Competition is a by-product of productive work, not its goal. A creative man is motivated by the desire to achieve, not by the desire to beat others.

Branding, Marketing

Ayn Rand
Posted
Monday, 30.08.2010

Competition is a by-product of productive work, not its goal. A creative man is motivated by the desire to achieve, not by the desire to beat others.

 

The Philosophy of Ayn Rand.

Branding, Marketing

The Next Generation of Art Collectors

 

By Simon de Pury. Watch the video here.

Branding, Marketing

Daniel Okrent on the Future of Newspapers

 

The former New York Times Public Editor believes large news organizations will still exist, but more sources of news content will be individuals and small alliances of individuals.

Watch video here.

“There are a million ideas of how to make another great blog”.

 

Scott Schuman, The Sartorialist.

“The fashion blogosphere is over-filled with quantity but not in terms of quality”.

 

Scott Schuman, The Sartorialist.

“Separate yourself from the rest”.

 

Scott Schuman, The Sartorialist.

“A new generation of smart companies and marketeers are here!”.

 

Scott Schuman, The Sartorialist.

Branding, Marketing

Art Market Analysis: Why Works make Records in a Recession

 

Lindsay Pollock examines how prices at auction can remain high despite the downturn.

 

Read full article on The Art Newspaper.
Find Lindsay Pollock's blog here.

Branding, Marketing

Malcolm Gladwell

 

The urge to predict, and the payoffs for pretending to be able to do so, are large. But no one ever knows for sure what will happen next.

 

www.malcolmgladwell-live.com

Branding, Marketing

What if I had bought Apple stock instead?

 

Great research by Kyle Conroy on what would have happened if you had purchased Apple stock instead of an Apple product.

 

Read more here.

Branding, Marketing

United States Army & Design

 

Improving the Army’s Design Approach: US Army has begun to examine Design as a doctrinal methodology.

More details here.

Branding, Marketing

United States Army & Design
Posted
Saturday, 24.04.2010

Improving the Army’s Design Approach: US Army has begun to examine Design as a doctrinal methodology.

More details here.

Branding, Marketing

When is it Time to buy Art?

 

According to the Art Market Confidence Index it is now the best time to invest in art and nearly 70% of art collectors agree.

Read full article here.

Branding, Marketing

Penny C. Sansevieri

 

Never judge a book by its movie.

Branding, Marketing

Penny C. Sansevieri
Posted
Thursday, 11.03.2010

Penny C. Sansevieri began her career in the fields of book marketing and literature a decade ago, consulting publishing house on a regular basis. Here is an ultimate guide for a future authors.

 

More on Google Books.

Branding, Marketing

Where the Wealthy shop Online?

 

You'd be surprised to find out where the real affluent take their money online to shop!

Branding, Marketing

Jan Jonker &
Marco de Witte

 

A business that makes nothing but money is a poor business.

Branding, Marketing

You cannot copyright a Tweet!

 

And this according to  Jeffery Zeldman.

Branding, Marketing

You cannot copyright a Tweet!
Posted
Sunday, 28.02.2010

Copyrighting Tweets were in the media for sometime now and and according to Jeffery Zeldman they are copyright free.

Full article here.

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Branding, Marketing

The Mother of All Business Models

 

"If you're important enough you shouldn't even pay to use the mobile device. They're going to make so much money from your attention. If you're really important, thinking Warren Buffet, Bill Gates, Mike Arrington, they should pay you – a lot – to use their device. Wow." Dave Winer, 2010

Branding, Marketing

Dave Winer
Posted
Saturday, 02.01.2010

Dave Winer, 54, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.

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Branding, Marketing

How to be a Good Client

 

1. Emancipate your agency from fear.
2. Select the right agency in the first place.
3. Brief your agency very thoroughly indeed.
4. No creative competition with your agency.
5. Coddle the goose who lays the golden egg.
6. Don’t strain your advertising through too many layers.
7. Make sure your agency makes a profit.
8. Don’t haggle with your agency.
9. Be candid and encourage candor.
10. Set high standards.
11. Test everything.
12. Hurry.
13. Don’t waste time on problem babies
14. Tolerate genius.
15. Don’t under spend.

Branding, Marketing

How to be a Good Client
Posted
Monday, 14.12.2009

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller.

From David Ogilvy in Confessions of an Advertising Man
Published by No Exit Press


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