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Less and More: The Design Ethos of Dieter Rams

German industrial designer Dieter Rams, was born May 20, 1932 in Wiesbaden and is closely associated with the consumer products company Braun and the Functionalist school of industrial design. Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry from 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he kept until 1995.

Monday, 10.05.2010
12:45 (Cet)

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The exhibition “Less and More. The Design Ethos of Dieter Rams.” is running from May 22 to September 5, 2010, at the Museum of Applied Arts in Frankfurt am Main. Dieter Rams worked as an architect at Braun in 1955 and since 1956 as a designer. From 1961 to 1995 he was the brand’s head of design and took product design to new levels. Today, much of his work still has cult status around the world – famous for its simplicity and minimalist form. The show features a whole host of products by Rams which have been recognized as design classics for years.

Dieter Rams changed the language of design fundamentally. Under his direction, Braun became the embodiment of clear, functional design – thorough, down to the last detail. Good design is unobtrusive and long-lasting, Rams says in his ten principles. “Good design makes a product useful.”

Professor Oliver Grabes has been head of design at Braun since September 2009 and has built on the principles Rams developed. “We draw inspiration from the past and reinterpret it,” says the award-winning industrial designer, who holds a professorship in product design. He stresses that people who pick Braun appreciate sophisticated engineering and high quality. “For us, good design isn’t just about the optical or esthetic effect a product has, it’s also a positive product experience that lasts throughout the product’s life.”

Renowned designers regularly cite Braun as a source of inspiration and the brand continues to win awards for outstanding product design. In 2009, two products received the coveted “red dot design award” for product design: The jury of international experts selected the bodycruZer, the groundbreaking body-grooming tool, and the Silk-épil Xpressive, the state-of-the-art epilator.

“Braun will continue to stand for pioneering design and give its users a positive product experience in all respects,” says Professor Oliver Grabes. The Multiquick 7 hand blender is an excellent example of how a product develops at Braun: Dieter Rams gave it a protective foot which transformed it into one entity visually. The new Multiquick 7 takes the design to its next logical step: It retains clean lines, the functionality of the foot has been improved, and the grip feels good in the hand.

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