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michelin, tires, bibendum, graohic, logo

Art, Design, Artefacts

Monsieur Bibendum
Thursday, 08.04.2010

Edouard Michelin was visiting an exhibition in Lyon in 1889, when he saw a pile of tyres which looked almost lifelike. It was then when he designed O’Galop, the Michelin Man or Monsieur Bibendum, with the help of an artist. The logo has been adapted and modified over the years and is one of the oldest trademarks in history. Today, Michelin is the leading tyre manufacturer in more than 170 nations.



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