MASSIMO GIORGETTI’S MSGM
Italian brand MSGM opens its very first English flagship store in South Kensington with desirable neighbors as Joseph, Chanel, Stella McCartney and The Conran Shop sitting in one of the most glorious Art Deco buildings with the Bibendum Oyster Bar vis-a-vis. The two-level, 185 sqm monobrand store is located at 278 Brompton Cross.
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The interior translates the essence of MSGM: Venetian terrazzo clashed against post-industrial printed cement walls amid insulated aluminum, mirrored steel and a hanging garden by plant artist Satoshi Kawamoto. MSGM is a fast-moving brand provoking with contrasts, featuring contemporary millennial pop ephemera along side historical figures such as a T-Shirt drop with Alessandro Manzoni.
